Personal Group is thrilled to announce the appointment of Arianne Riddell as Chief Sales Officer. Arianne is a seasoned commercial leader with a stellar track record of driving sales growth and strategic innovation across technology, media, and SaaS industries.

Her career includes senior leadership roles at some of the world’s most renowned organisations:

• Chief Commercial Officer at Feefo – Led global sales strategies for the fast-growing SaaS company
• LinkedIn & JCDecaux – Drove transformative initiatives that reshaped commercial operations, enhanced client engagement, and accelerated revenue growth

As Chief Sales Officer, Arianne will lead Personal Group’s sales strategy, focusing on building high-performing teams, strengthening client relationships, and identifying new market opportunities to enhance the customer experience and drive business success.

“A Business with Purpose”

Arianne said:

“I am thrilled to be joining Personal Group at such an exciting time in its journey. The company’s mission—improving employee wellbeing and retention through innovative solutions—resonates deeply with me. I look forward to working with the talented team to expand our reach, unlock new growth opportunities, and create even greater value for our clients.”

With her strategic mindset and passion for growth, Arianne’s leadership will be instrumental in shaping Personal Group’s next phase of success.

Connect with Arianne Riddell on LinkedIn: https://www.linkedin.com/in/arianneriddell